Social Marketing / Informational
June 2025
Editing: Adam Allegrucci
Client: 20/20NOW
If you just watched the video and thought, “How did this come together?”, here’s a quick breakdown.
The concept started after I came across some motion design work that really grabbed me. I wanted to experiment with a comic book style and tell a simple story: a problem, then a solution.
I sketched out a rough storyboard on paper to map the flow. Then I used AI to generate a base image that matched the vibe I had in mind. That image became the foundation, I pulled it apart, recreated the key elements, and animated everything to bring it to life.
To round it out, I added an AI-generated voiceover that gave the story some extra character.
This whole project is a good reminder of how powerful it can be to explore others’ work and let that inspiration guide your own. Creativity often starts with curiosity, and this piece is proof of that.
1. Rough Storyboard Idea
This video started with a spark of inspiration from a motion designer’s post I saw on LinkedIn. I was drawn to the idea of using a comic book style to tell a simple but powerful story — starting with a customer pain point and ending with a solution. I grabbed a pencil and started sketching, and the concept came together quickly. From there, it was all about bringing that idea to life visually, one frame at a time.
