Social Marketing / Brand Awareness
April 2023

Concept & Animation: Adam Allegrucci
Client: General Vision Services

The goal of this video was to highlight General Vision Services’ value to customers by emphasizing ease of administration. I aimed to design and animate a colorful, fun, and eye-catching video. With minimal direction, I chose a clean and simple animation style to effectively showcase the value GVS offers to its customers.

Using Illustrator and After Effects, I focused on creating smooth transitions and vibrant colors. Considering that most viewers would see this on their phones, I ensured the colors would immediately grab their attention.

I’m very proud of this video, and GVS loved it! You can find this and other videos I created on their website and social channels.