Social Marketing / Brand Awareness
May 2023

Concept & Animation: Adam Allegrucci
Client: Motion Graphic Warehouse, Personal LLC

Motion Graphic Warehouse is my personal freelance business, created to showcase my motion design and video services. For this project, I wanted to develop a concept that would allow me to produce a truly awesome animated marketing video.

My goal was to take the project from idea to completion, including storyboarding, contracting a voice-over talent, and animating the final video. This project was both challenging and incredibly fun, giving me the chance to fully utilize and showcase my skills.

CREATION MATERIAL

1. Concept and Storyboard
I experimented with various ideas for this project before settling on the concept of building the perfect video recipe. I envisioned a cool animation of a bowl of ramen, which would then animate and transition into the next scene. Once I had a rough storyboard, I took it into Illustrator to create the graphics and then moved on to After Effects. I added the voice-over and made adjustments as the project came together. In the end, the final product was close to my original idea but evolved into something I was proud to share.