Social Marketing
June 2025

Concept & Creation: Adam Allegrucci
Client: 20/20NOW

A new motion design piece with a minimalist style and bold contrast. Every time I slow down and invest in pre-production—designing, scripting, and planning before jumping into After Effects—the end result is miles better. It’s easy to overlook, but the quality shows when you put in the time upfront.

CREATION MATERIAL

1. Storyboard

Creating the idea in my head in illustrator. In the end I used most of the slides but benefited greatly from taking the time to plan and design upfront.