Teleoptometry / Paid Social · 2024
Building an Optical Empire
A square paid-social animation created for 20/20NOW to explain why businesses choose teleoptometry and communicate the benefits of remote eye health.
My role
- Concept & storyboarding
- Illustration & visual design
- Motion design & 2D animation
- Video editing
- Paid social delivery
The challenge
Create a fresh weekly social concept that could make 20/20NOW’s teleoptometry services easy to understand, visually engaging, and distinct from the company’s previous paid content.
The approach
I developed the “optical empire” metaphor, sketched the storyboard, designed every visual element in Illustrator, and animated and edited the final piece in After Effects. The square video was delivered primarily for Facebook and also used on LinkedIn. It became one of the 20/20NOW team’s favorite pieces and received strong engagement and positive feedback on social.
Planning process
From sketch to screen
Before opening Illustrator or After Effects, I mapped the visual metaphor, major transitions, and sequence in my notebook. The rough storyboard gave the animation a clear structure while leaving room to refine the design and timing during production.
