Brand Story / Social Video · 2025
Refine Labs Founder Story
A short-form social brand story created for Refine Labs from a single founder interview, explaining how market demand led to the company’s creation and growth.
My role
- Story edit & interview shaping
- Creative direction
- Video editing
- Motion design
- Sound design & finishing
The challenge
Find a clear, attention-grabbing company story inside raw interview footage with only a flat logo supplied and no creative brief, supporting assets, or predefined visual direction.
The approach
I identified the strongest interview moments and shaped them into a concise story about why Refine Labs began and the demand that drove its growth. I created the pacing, cuts, visual flow, motion graphics, sound, and overall composition, then finished and delivered the 16:9 social video. The completed piece was enthusiastically received by the Refine Labs team.