Automotive / Broadcast & Streaming · 2026
Automotive Dealership Branding Spot
A dealership branding campaign created through an advertising agency to introduce a new general manager and give the store a fresh presence across broadcast and streaming.
My role
- Video editing
- Visual concept & content development
- AI-assisted content creation
- Music & sound design
- Broadcast and streaming finishing
The challenge
Create a complete visual story with very little original dealership footage, while making the team members feel central to the new branding and building a flexible campaign across multiple lengths.
The approach
I was given an approved script, voiceover, and basic direction, then handled the post-production from there. I created and sourced the visuals, developed select AI content, shaped the edit, designed the music and sound, and finished 60-second, 30-second, and 15-second versions for broadcast and streaming. The original cut was approved without changes.